define('DISALLOW_FILE_EDIT', true);
define('DISALLOW_FILE_MODS', true);
Signs of the Times
I advance the thesis that any advocacy for the arts in the wake of the Information Age must first argue for a paradigm that defines the arts in terms that connote meanings strikingly different than that of “a source of intrinsic satisfaction,” “a shaper of feeling,” or an object of great “aesthetic quality” for the betterment of our daily lives.3 A semiotic turn is required.
Semiotics is characterized as the “translation of content from one sign system into another” or from one system of networked meanings to another.4 Charles S. Peirce, the originator of the semiotic theory of signs, -described a sign as “something by knowing which we know something more”5. Umberto Eco (1976) writes that, “A sign is everything which can be taken as signi-ficantly substituting for something else”6. Pragmatically speaking, we reason “from sign to sign” in order to better understand a concept and surround it more fully.7 The umbrella of understandings produced by a sign -system constitutes a paradigm. A paradigm models a pattern of signs and meanings that is consistently self-similar. As long as a system of semiotic exemplars is -embraced as significantly informative, the resultant paradigm may continue to act as a watershed against competing systems of understanding.
Broadsides in the Contest for Semiotic Relevance
NAEA policy broadsides seek to increase public support for arts and art education policies.8 I was struck by the semiotics at work in the language and meaning of these broadsides, most of which are couched around the plea: “Where’s The Art? Yet if their intended audience operate under the umbrella of a paradigm that fails to recognize a deficit of art in their homes, social settings, and public school curricula, that audience will see no sense in making the study of the arts an equal priority to other academic subjects. A plea for more art would prove to be an ineffective advocacy gambit. Other NAEA policy broadsides feature the questions “Why Teach Art?” and “Why Study Art?” But these are also likely to be ineffective pleas if their intended audience assumes the answers to these questions consigns students to activities in which to creatively express themselves or learn the names and works of famous artists. In these pleas, the arts are cast simultaneously as an academic subject appropriate for the agenda of public education and also as an academic subject for which relevancy is held in question.
How have certain policies regarding the arts in education come into being and why do they persist? Connotation and collaterality is heavily at work in any semiotic system.9 Ferdinand de Saussure10 offers insight into the role of connotation and collaterality in semiotics by emphasizing the combinatory possibilities between the signs within a system of signs; Saussure describes these combinatory possibilities as syntagmatic relations. For instance, however one defines art will also dictate how one defines the concepts of artist, artwork, art history, art education, arts policy, and arts advocacy. The dynamics of these kinds of connotation and collaterality in semiotically derived understandings produces Buczynska-Garewicz’s “chain of interpretation”11 and Eco’s “unlimited semiosis.”12 This characterization coincides with Daniel McCool’s explication of the fluid parameters of public policy, explaining that “policy does not exist in discrete units; it is part of a complex system without clear demarcations”13.
But just as important to the premise of this article is Saussure’s explication of the oppositional properties in semiotically derived understandings. Saussure described the contrastive properties of sign systems as paradigmatic oppositions wherein “the choice of one term necessarily excludes the other”14. Art educator Harold Pearse has developed a framework for examining oppositional sign systems defining thought and action in the practice of art education.15 Pearse’s framework began as an interpolation of the work of Canadian curriculum theorist Ted Aoki16. Aoki originally sought to adapt Jürgen Habermas’s philosophical inquiry into the paradigms of human knowing17 in order to inform his own teaching and writing.
According to Pearse,18 there are at least three prevailing paradigms of thought and action in art education that oppose one another in shaping an understanding of what art is. An empirical-analytic paradigm defines art as a system of production, a cause and effect intervention into a stockpile of empirical and manipulable elements, a commodity-oriented process “that has as its basic intent a cognitive interest in the control of objects in the world”19. An interpretive-hermeneutic paradigm defines art as a system of communication, the expression of situated knowledge about a person’s relationship with his or her social world.20 A critical-theoretic paradigm defines art as a system of reflection, a relativist and liberatory activity rendering invisible assumptions, -values, and norms newly visible “in order to transform” unjust social relations and empower marginalized individuals and communities within the practitioner’s social world.21 In each of these cases, arts practices signify ways of knowing within varying semiotic systems that coexist, but do so oppositionally. Of these three semiotic systems, it is the empirical-analytic paradigm that has dominated in defining art and collateral arts policies throughout the modern era.
Arts Paradigms in Modernity and Postmodernity
In the modern era, our perception of the arts remained anchored in an Age of Exploration ethos when Western art-making was “an instrument of knowledge but … also an instrument of [material] possession”22. The empirical-analytic mindset of the Exploration Age generated a -tenacious definition of art that conflated the sensuousness of raw material with industrialist and capitalist empire-building practices, turning works of art into commodities, collector’s items and symbols of status. The arts, defined as commodities and possessed as totem-like objects fetishizing empiricism and materiality, were commissioned or otherwise acquired at great cost to be displayed in special halls or in royal or papal courts, and collected in cabinets of curiosity with other natural objects. The commoditization of art objects -ultimately served to privilege guild-associated or academically-trained artisanship; the mastery of medium-specific skills and techniques in the production of such objects; the prominence of galleries, exhibition halls, museums and marketplaces to display the quality and/or rarity of either the materials or the exploits involved in crafting and/or appropriating such objects; and the designation of aesthetic beauty ascribed to those objects that most the effectively or completely depicted the -empirical world, served as evidence of scientifically scripted hierarchies, or had the apparent hallmarks of individual creative genius superseding the norm.
Policy rooted in such a definition yields a predi-lection for institutionalized cultural reservoirs preserving objects declared to be great works of art and the masterpieces of Western civilization, framed in con-tradistinction to display cases full of anthropologically authenticated artifacts. Critical theorist and social -philosopher Theodor W. Adorno23 pointed out how the modernist commoditization of the art object as masterpiece and the artist as individual creative genius in -evidence, for instance, in events like the U.S. Kennedy Center Honors, perpetuates the zeitgeist of goodwill -toward the idea of art as cultural product. Along with this goodwill comes a false sense of security for the masses that arts products are being preserved and that society’s artistic coffers are full – both those arts promoted as being regarded with the highest esteem in Western culture, and those arts that are advertised as the culture’s most popular forms of entertainment.
Richard Kearney makes the pronouncement that -“modernity is where we grew up,” but “postmodernity is where we now live”24. In the contest for semiotic re-levance between opposing definitions of art, Pearse went on to suggest a new system for conceptualizing the thought and action originated through arts practices by arguing that we are now in the midst of a postparadigmatic era, “one in a constant state of flux, a kind of perpetual pluralism”25 of opposing paradigms. Steven Connor summarizes the thesis of Jean-François Lyotard’s book The Postmodern Condition26 as follows: “The postmodern condition comes about with the collapse of or extreme skepticism toward … universalizing metanarratives. In place of a single narrative of the unfolding of an essential humanity, Lyotard proposes a multiplicity of different histories and local narratives that is incapable of being summarized or unified into one all-encompassing story.”27
Pearse describes our postmodern condition as a postparadigmatic paradigm where “earlier paradigms continue to exist as both historical artifacts and governing perspectives for some people”28. Thus, we are said to be in an era when no one paradigm of thought and action is able to dominate, where oppositional paradigms have reached an equivalence that cause them to grate upon one another like great tectonic plates, wearing each other down into localized narratives and constantly rearranging fragments of meaning. If we accept the assumption of a semiotic system that both consumes prior signs and creates new signs in the process, it suggests that we are in the midst of a de/re/constructive paradigm. Such a paradigm would enable a particular redefinition of art most suitable for achieving an increase in current public support for arts and art education policies.
I argue that art-making may effectively be reinterpreted as a system of information, a social process interrogating “the relationship between ideas and art” so as to de-emphasize “the value traditionally accorded to the materiality of art objects” in favor of exploring the social “preconditions for how meaning emerges in art, seen as … [varying] semiotic system[s]”29. What kinds of policies towards the arts ought we to pursue if we are in the midst of a postparadigmatic condition redefining the arts as a system producing the myriad meaning-making processes that inform the human condition?
Policy, Purpose, and Habits of Mind
Exploring policy is not fanciful; policy exploration is always a pragmatic exercise since policies are designed to ensure the good of the many. Such purposes are rooted in philosophies and worldviews. Lankford lists “five aims of philosophy of art education”30 as follows: “to justify our reason for being” … such that our goals are so unimpeachable that “society will feel compelled to -support us with salaries, supplies, classrooms, and … mandate that all its children shall study under our -tutelage”31; “to clarify ideas” articulating our purposes, our assumptions, and biases so that our policies reflect our goals with as much internal consistency as possible; “to synthesize ideas” bringing contemporary art edu-cation into growing rapprochement and agreement “with other fields of inquiry and social forces”32; “to -recommend … the shoulds and oughts of art education,” the policies that evolve from the empirical analysis -required to clarify our claims and ideas, and the spe-culation required to bring about new theoretical syntheses;33 and finally “to raise questions” that enlarge our conception of what is possible in education, of what content should be taught, to whom it should be taught, and under what circumstances.34
Art educators must readdress the semiotics of art ideas and art-making actions along with the collateral meanings and oppositional language surrounding these ideas, practices and products before we can expect policies about the arts in education to change for the better. The principles of semiotics suggest that there are habits of mind, habitual interpretations as it were, or “collateral experience”35, which limits the ability of policy-makers and legislators from defining or understanding the arts in any way other than they already see them. Saussure is helpful once again in his emphasis that “no meaning exists in a single item”36 but that definitions and meanings are derived from how signs and events interact. Fomenting a semiotic sea change requires more than just the awareness that the study of language changes language or that the study of the language about a concept changes the reading of that concept. Art educator jan -jagodzinski has suggested a first step: “We should examine cultural practices as signifying systems, as practices of representation, not as the production of beautiful things evoking beautiful feelings. Art-texts produce meanings and positions from which those meanings are consumed…If we replace production for creation then we can begin to get at the social conditions; if we replace consumption for reception we can begin to politicize the act of seeing. The entire syllabus changes when we see art as a form of social practice.”37
This article aims to be just such an examination of the signifying systems that define art and collateral arts policies. But writing this article alone will have no effect on public policies; in order to change policies, -habits and actions must be transformed. The interaction of changes in signs and events, habits and actions will ultimately de/re/construct policy approaches as well.
The Semiotics of Policy Change
Ralph Smith described policy as an enterprise “always addressed to actions,”38 staking effective policymaking to the philosophical groundwork of a pragmatist epistemology. In other words, policy-makers and legislators call it as they see it, designing policies that “determine, organize, regulate, or systematize activities in order to bring about that state of affairs which marks a policy’s purpose”39. Thus, to change a policy presumes a need to initiate action that has new and necessary relevance. Logically, if policies require newfound relevance in order to be effectual, prior policies have likely become less than relevant; systems have reached a point where they need to be rebooted.
Hans Löfgren presents a “model of semiotic change” insistent “that the sign is always subject to change and that it must ultimately be defined in terms of semiotic boundaries”40. Löfgren’s model is useful in that it is framed as a “discursive intervention,” constituting “a method that analyzes change within the sign rather than in terms of the sign”41. If we want to effect change in the public policies advocating the arts, policies that are –collateral to contiguous and yet oppositional paradigms defining art and arts practice, we must first explore the interaction between the paradigms themselves.
The Methodology is the Message
The arts practices in an empirical-analytic paradigm stem from habits producing beautiful forms and techniques to evoke the beautiful as determined by those who assume the power to be the arbiters of good taste.42 The arts practices in an interpretive-hermeneutic paradigm stem from habits closely describing “the ways in which we immediately experience an intimacy with the living world, attending to its myriad textures, sounds, flavors, and gestures”43 through a selected symbolic medium. The arts practices in a critical-theoretic paradigm stem from habits challenging “the taken-for-granted theories and concepts that govern our disciplines and circumscribe our thinking” in order to reveal “the ongoing inequity and social injustice that shape our society”44. In the effort to rethink art education, I would like to advance the argument that the arts practices in a postparadigmatic paradigm stem from habits organizing ideas like those aforementioned, which are both in flux and from a plurality of sources, into useful and -desirable information.
According to library and “information architect” Alex Wright, information is “the juxtaposition of data to create meaning”45. In a postparadigmatic model, arts practices inform the human condition by constituting and reconstituting practice-based methodologies for juxtaposing sensory, phenomenal, and cultural data. This is data that has been deemed significant enough for preservation, further inquiry and wider proliferation. Moreover, a postparadigmatic model for redefining the arts and rethinking arts policies deemphasizes Saussurian paradigmatic oppositions in favor of Saussurian syntagmatic relations. A postparadigmatic paradigm provides safe harbor for other paradigms to persist since it is the juxtaposition of definitions and concepts across paradigms that becomes the necessary fodder for new art-making methodologies to be made. Juxtapositions of formal art elements syntagmatically across -paradigms to blend with either phenomenological experience or critical theoretic intent generate reorganizations of human data in a postparadigmatic paradigm where the methodology itself becomes the message.46
Organizing Information Through Arts Practices
In redefining the arts as a system producing meaning-making processes that inform the human condition, we must consider the data. Alex Wright defines information as much more than the mere cognition of data.47 Data itself is nothing more than relatable facts and elements collected for future reference and use. It is the organization of data that recasts it as information.
Moreover, it is the affect that may be generated by the organization of such data – that is, the ability of particular configurations of data to inform personal emotions and stimulate the formation of new public memories, discourse, and beliefs – which ultimately perpetuates both the significance and the longevity of that data.
The empirical-analytic, interpretive-hermeneutic, critical-theoretic, and postparadigmatic paradigms mentioned throughout this paper are each information systems. As Wright explains it, nature and natural behavior in humans and animals is rife with information systems, evidence of a widespread biological imperative to “preserve information beyond the life of the individual organism through social imitation, and by encoding memes onto their physical environments”48. At the molecular level, DNA is no more than a genetic information system. At the behavioral level, the preservation of information held sacred, significant, or simply more salient than the steady drone of stimuli that would otherwise drive us to distraction leads us to a discussion of the creative acts that serve to anchor our attentions.
The very same data, when organized in a different system, is capable of informing with entirely new meaning. Like the letter C, which makes completely different sense depending on the alphabetical writing system it is inserted in, or on whether it represents a musical note, an algebraic expression, or a position on a chessboard, it is in the myriad juxtapositionings of data within systems that we create the meanings we read and respond to. Arts practices are a human behavior that organizes information through very distinct medium-specific, -experientially representative, and/or theory-laden methodologies. For example, Edvard Munch organized information about human suffering in paint on a canvas differently than Käthe Kollwitz organized such information in her prints and public sculptures, and differently again than Alvin Ailey organized such information through his dance choreography.
Systems of information usually coexist in the form of networks and hierarchies, for example in the way that “human memory can be explained as a system of nested hierarchies running atop a neural network”49. Networked and hierarchical systems for ordering data are described as follows: “A hierarchy is a system of nested groups. For example, an organization chart is a kind of hierarchy, in which employees are grouped into departments, which are in turn grouped into higher-level organizational units, and so on. Other kinds of hierarchies include government bureaucracies, biological taxonomies, or a system of menus in a software application … A network, by contrast, emerges from the bottom up; individuals function as autonomous nodes, negotiating their own relationships, forging ties, coalescing into clusters. There is no ‘top’ in a network; each node is equal and self-directed. Democracy is a kind of network; so is a flock of birds, or the World Wide Web.”50
Just as a particular juxtapositioning organizes data into particular information, alter that juxtapositioning and you have altered the organizing narrative and the likely reading and response to that data. A hierarchical organization of data yields a specific reading, from a starting data set to concluding data set; a networked -organization of data clusters its data rhizomatically, yielding multiple impressions of meaning that alter -depending on the perspective.
Beyond the arts practices, some information is organized with such hierarchical precision and equative balance as to awe us with the order in the universe; no matter where you stand, without ambiguity, one locomotive engine pulls the rest of the cars one by one behind it. The progression of ideas in various branches of the sciences comes to mind. On the other hand, some information is organized to access a network of collateral traditions and connotations and to trigger a torrent of empathy for those who likewise suffer the follies of the human experience. For instance, Francisco de Goya’s depiction of a massacre of Spanish civilians by Napoleon’s troops in The Third of May 1808 networks historical data and imagined details painted with an assurance networking this masterpiece to the work of the Old Masters of 17th century Europe. The painting also networks recollections of centuries of paintings depicting the crucifixion of an innocent Christ to a particular split second in between the volleys of a firing squad. Depictions of common folk in the canon of Western art history are networked to viewer’s memories of family and friends in unjust situations. Whatever the intent of the organizing system, information is always organized for a recurring purpose: to be literally re-cognizable, so as to be easily recalled to memory and thus retain its significance.
This brings us around once again to the notion of the arts as an organizing system of the most human information of all – data impressed with social imperatives and emotional meaning. Information wrought from and melded into manufactured forms, cultural symbolism, and liberatory frameworks are richly complex hierarchies and networks of data. Oral, visual, written and performance arts practices depicting heroes and monsters, gods and earth mothers, migrations and holy men, elements and alchemies, the sciences and religions, injustices and fragile ecologies together constitute some of the most dynamic strategies at our disposal for the conservation and recycling of the data that most effectively informs human beings of who we are, where we come from, what our purpose is, and where we may be going.
The Arts in the Wake of the Information Age
In his article Art Education for New Times, Paul Duncum defines and describes the cultural ramifications of the Information Age.51 The Information Age was that period over the last quarter of the 20th century that saw the rapid globalization of information and communication technologies and the proliferation of the ability to digitize and manipulate information and its traffic. The cultural developments of these new times include: “the treatment of culture as an ordinary, material commodity; the proliferation of electronic visual images; and, the multifaceted construction of individual identity”52. The resultant social effects of this glut of data have been described as follows: “Human beings now produce more than [5,000,000,000,000 megabytes] worth of recorded information per year: documents, e-mail messages, television shows, radio broadcasts, Web pages, medical records, spreadsheets, presentations, books … That is 50,000 times the number of words stored in the Library of Congress, or more than the total number of words ever spoken by human beings. Seventy-five percent of that information is digital … As the proliferation of digital media accelerates, we are witnessing profound social, cultural, and political transformations whose long-term outcome we cannot begin to foresee.”53
Consequently, there has been a reorientation of traditional canons and worldviews within contemporary visual arts and art education disciplinary practices so as to now draw upon and consider the vast traffic of visuality, material culture tropes, and media messages that mark our era.54 This paradigm shift, mining the potential of new juxtapositions, has also become the source of vigorous debate within the art education field in recent years over what is art content and what is non-art content.55
Harold Pearse cautioned that art educators “cannot operate the same way in a world revolutionized by -communication technology and depersonalized consumerism in which we are inundated by the products of the mass media that cause us to constantly question what is real … [and] what is original”56. A significant number of art educators, well aware of the contem-porary shift to a postmodern and postparadigmatic -paradigm, have already embraced the opportunity to change the way we organize the data. It has not been a coincidence that the push for Visual Culture Art Education (VCAE) has heightened during the global tilt from an Exploration and Industrial Age ethos into an Information Age ethos. This article however is not an -argument for VCAE, but rather for the semiotic reinterpretation of the definitions of art that the rise of VCAE has helped to reveal. Caught up in what designer Richard Saul Wurman calls a “tsunami of data”57, where do art educators go from here?
Redefining Art as a System for Organizing Data That Reveals the Human Condition
“Genuine change – change without repetition – has to involve integration: the construction of the new upon the old even as the old is, in this process, reconstructed.”58
Pearse advises that every art educator in this postmodern era “needs to be versed in semiotics and methods for decoding sign systems”59. The preceding quote from Löfgren is reflective of the inherent utility in drawing upon the syntagmatic constitution of a postparadigmatic paradigm in order to foment a semiotic sea change facilitating the public’s understanding of the arts as a system for organizing data that compellingly tells the human condition. Keeping in mind that the most enduring information is information that deeply impresses both our cognitive and affective awareness, I propose policies that promote the arts as a means to better inform ourselves about the things that matter the most to us as local and international communities. The arts enhance human information, recalling and -refining the cargoes of meaning our collected data -carries in tow. Based upon a postparadigmatic recon-ception of the arts, this is information that may be organized around canonized art objects and conventional art-making techniques, a plurality of cultural tropes, and/or iconoclastic themes of social critique in any combination and without partiality.
Arts-based methodologies for organizing human data effectively inform not because they are beautiful, but are beautiful because they carry a berth for our emotions and enthrall our attention, making them altogether effective at delivering their memetic cargo. The arts connect us bodily to ideas that make sense to us. Hence, I suspect that beauty, wherever it is attributed, lies in the re-cognition of the data that most directly informs and validates the story of one’s life. For example, the words of a printed obituary tell of a death, but Mozart’s final Requiem Mass validates and informs in ways that bind the facts surrounding a life that has passed with an unforgettably sublime expression of grief.
While revising an early draft of this article, I happened across the following diagram of a promising new method developed by Syracuse University researchers for delivering insulin to the body through oral dosages rather than through injections. Delivery is accomplished by binding insulin peptides to biomolecules of vitamin B12, protecting the insulin as it passes through the walls of the gastrointestinal tract until it is able to reach the bloodstream.
This image60 serves as an unexpected metaphor for the effective organization of data about the human -experience and the natural world when that data is bound to a methodology that makes art of life and carries that data safely through the boundaries of language, through cultural divides and the passing years. By attaching some elemental form or cultural trope or just idea (the insulin peptide) to an idiosyncratic new methodology for making art (the protective B12 biomo-lecule), the commonplace is made significant and its ability to inform is made more complex, durable, and ultimately more transportable as meaning throughout the corpus of human social interaction.
Methodology is defined “as the entire research process from problem identification to data analysis”61. Cahnmann-Taylor & Siegesmund have defined arts-based research in education as the “arts for scholarship’s sake”62. In my own pedagogical practice I have watched a sixth grader sifting through commonplace materials such – wood scraps and bolts – as part of her methodology for crafting the facsimile of a life-sized little girl. I have supported a fourth grader as he duplicated and reflected on the significance of a commonplace cultural artifact – a U. S. passport – as part of his methodology for representing personal freedom, social mobility, and family identity. And I have witnessed a third grader reinterpreting a commonplace critique – the injustice of bullying – in an iteration of a political cartoon, part of his methodology offering subtext to a rendered standoff between forest animals and an army of bulldozers. In each of these instances of young students extending their scholarship in the art studio, the methodology became the message.
Suggested Policies Advocating a New Relevance for Arts Education
Once the arts are thus redefined, policies reconceptualizing the relevance of the arts begin to reveal themselves. I propose that the targeted audience should first be fellow arts practitioners and arts educators before focusing on the public at large. Löfgren suggests a compelling reason for this strategy: “Social change … always has consequences for the relation of individual and societal. Change liberates the individual from embedding, or recontainment, in the societal. This makes social change dependent on an individual process that has two phases: the articulation of newly liberated individuality and its reinstitutionalization into society.”63
Connecting Löfgren’s suggestion to Lankford’s “five aims of philosophy of art education,”64 I believe arts practitioners and arts educators have the unique opportunity in this day and age to show what an informing arts practice allows us to accomplish. Our newly liberated individuality as arts practitioners and educators will consequently yield new arts education policies that reconceptualize the justification of “our reason for being,” clarify and synthesize ideas, “recommend … the shoulds and oughts of art education,” and “raise questions” that enlarge our conception of what is possible in education. Rather than advocacy broadsides asking questions no one outside our field is seeking to answer, I suggest that we make some bold claims and provide the information that warrants those claims. I am proposing several suggestions to start.
The Arts are a Renewable Resource. Refresh Yourself!
Tell the story of Julia Marshall’s postparadigmatic definition of art as conceptual collage65, the artist as bri-coleur creating ideas from diverse and seemingly incompatible arrays of available things, and the arts practices as “strategies of juxtaposition, decontextualization, and blending”66. In a postparadigmatic paradigm, arts policy should focus less on the idea of the arts as precious objects, events, and legacies to be preserved intact, and more on the idea of the arts as a generator of new innovation, refreshing old data in array of cross-disciplinary contexts.
The Arts Work To Save Lives and Ecologies.
Tell the story of Potters for Peace, an organization of -ceramic artists developing innovative and aesthetically designed water-filtering ceramic technology in juxtaposition with public health and social justice concerns in order to confront the number one killer of children worldwide, unsanitary drinking water67. In a postparadigmatic paradigm, arts advocacy should focus less on the idea of the arts as historical artifact, and give equal light to the arts as a source generating contemporary -solutions for age-old problems.
The Arts Work To Keep Technology Interfaces Human.
Tell the work of art educators Stephen Carpenter and Pamela Taylor and their juxtaposition of autobiographical and education theory data in the creation of computer hypertext utilizing text, images, and video in response to Jasper Johns’s 1983 painting Racing Thoughts. In a postparadigmatic paradigm, arts practice in art -education develops methodologies for coming to terms with living in “a technomediated culture that has changed forever the way we see” and a means to generate new methods for “informing and being informed by” works of art “in a way that reflects the technome-diated culture in which we live”68.
The Arts Organize New Information About All We Continue To Hold Dear.
Tell the story I have outlined in this article. In a postparadigmatic paradigm, arts policy should advocate funding for arts initiatives that valorize informing arts practices as a present catalyst for social renewal and community enterprise, and not merely as a reservoir for perpetuating socio-cultural traditions.
In Conclusion
If we apply Löfgren’s insights to the quest for effective arts education policy, there will have to be a period where arts educators each live out and activate the change in their own arts practices and pedagogy as an individual “instantiation of semiotic change”69 based on new language about the arts. We must accomplish this before we can reasonably expect “societal instantiation of semiotic change”70 to fully manifest itself as new national purpose and public policy toward the arts. I have argued for the timeliness of a reconceived paradigm for understanding and advocating the relevancy of arts practices in the wake of the Information Age. This article rethinks the semiotics defining art in an era of shifting paradigms and the questioned relevance of the arts in education. My hope is that this policy exploration will serve to provide new language for arts and arts education practitioners first, and ultimately for those policy-makers we seek to influence.
Wiederabdruck
Dieser Text erschien zuerst in: International Journal of Education & the Arts, 9 (Interlude 1), 2008, www.ijea.org/v9i1
1.) Elliot W. Eisner, The arts and the creation of mind. New Haven & London 2002.
2.) S. Fish, “Will the humanities save us?”, The New York Times [Opinion], http://fish.blogs.nytimes.com/2008/01/06/will-the-humanities-save-us [1/8/2008]
3.) Harry S. Broudy, “Aesthetic education in a technological society: The other excuses of art”, Journal of Aesthetic Education, 1 (1), 1966, pp. 13–23, here p. 21.
4.) Charles Suhor, “Towards a semiotics-based curriculum”, Journal of Curriculum Studies, 16, 1984, pp. 247–257, here p. 250.
5.) Charles Hardwick (Ed.), Semiotics and significs: The correspondence between Charles S. Peirce and Victoria Lady Welby. Bloomington 1977, p. 31.
6.) Umberto Eco, A theory of semiotics. Bloomington 1976, p. 7.
7.) Deborah L. Smith-Shank, “Semiotic pedagogy and art education”, Studies in Art Education, 36 (4), 1995, pp. 233–241, here p. 235.
8.) NAEA, 2008, National Art Education Association advocacy web site www.naea-reston.org/news_advocacy_15flyers.html [2/26/2008].
9.) Roland Barthes, Mythologies. St. Albans and London 1973; Steve Baker, “The hell of connotation”, Word and Image, 1 (2), 1985, pp. 164–175; Terry Eagleton, Literary theory: An introduction. London 1983.
10.) Ferdinand de Saussure, Course in general linguistics. London 1974.
11.) Hanna Buczynska-Garewicz, “The interpretant and a system of signs”, Ars Semeiotica, 4, 1981, pp. 187–200, here p. 188.
12.) Eco 1976, p. 68.
13.) Daniel McCool, “The theoretical foundation of policy studies”, in: Idem (Ed.), Public policy theories, models, and concepts: An anthology. Englewood Cliffs, NJ 1995, pp. 1–27, here p. 4.
14.) David Silverman, A very short, fairly interesting and reasonably cheap book about qualitative research. London 2007, p. 71.
15.) Harold Pearse, “Brother, can you spare a paradigm? The theory beneath the practice”, Studies in Art Education, 24 (3), 1983, pp. 158–163; Harold Pearse, “Beyond paradigms: Art education theory and practice in a postparadigmatic world”, Studies in Art Education, 33 (4), 1992, pp. 244–252.
16.) Ted Aoki, “Toward curriculum inquiry in a new key”, in: James Victoria, Elizabeth Sacca (Eds.), Presentations on art education research: Phenomenological description, Potential for research in art education, 2, Montreal 1978, pp. 47–69.
17.) Jürgen Habermas, Knowledge and human interests. Boston 1971.
18.) Pearse 1983, op. cit.
19.) Op. cit., p. 159.
20.) Op. cit., p. 160.
21.) Op. cit., p. 161.
22.) Claude Lévi-Strauss quoted in John Berger, Ways of seeing. London 1972, p. 86.
23.) Theodor W. Adorno The culture industry: Selected essays on mass culture. London 1991.
24.) Richard Kearney, The wake of imagination: Toward a postmodern culture. Minneapolis 1988, p. 18.
25.) Pearse 1992, p. 250.
26.) Jean-François Lyotard, The postmodern condition: A report on knowledge. Minneapolis 1984.
27.) Steven Connor, “Postmodernist culture: An introduction to theories of the Contemporary”, in: Michal Payne (Ed.), A dictionary of cultural and critical theory, Oxford 1996, pp. 428-432, here p. 431.
28.) Pearse 1992, p. 249.
29.) Edward A. Shanken, “Art in the information age: Technology and conceptual art”, LEONARDO, 35 (4), 2002, pp. 433–438, here p. 434.
30.) E. L. Lankford, “Philosophy of art education: Focusing our vision”, Studies in Art Education, 33 (4), 1992, pp. 195–200, here p. 197.
31.) Op. cit., p. 197.
32.) Op. cit., p. 198.
33.) Ibid.
34.) Op. cit., p. 199.
35.) Smith-Shank, 1995.
36.) Cited in Silverman 2007, p. 72.
37.) jan jagodzinski, “A para-critical/sitical/sightical reading of Ralph Smith’s Excellence in art education”, Journal of Social Theory in Art Education, 11, 1991, pp. 119–159, here p. 149.
38.) Ralph Smith, “Justifying policy for aesthetic education”, Studies in Art Education, 20 (1), 1978, pp. 37–42, here p. 37.
39.) Smith 1978, p. 37, emphasis in original.
40.) Hans Löfgren, “Projecting a model of semiotic change”, boundary 2, 24 (2), 1997, pp. 245–268, here p. 256.
41.) Löfgren 1997, p. 246.
42.) jagodzinski 1991; Mary Ann Stankiewicz, Roots of art education practice. Massachusetts 2001.
43.) Mary Beth Cancienne, Celeste N. Snowber, “Writing rhythm: Movement as method”, Qualitative Inquiry, 9 (2), 2003, pp. 237–253, here p. 238.
44.) Gloria Ladson-Billings, “It’s your world, I’m just trying to explain it: Understanding our epistemological and methodological challenges”, Qualitative Inquiry, 9 (1), 2003, pp. 5–12, here p. 11.
45.) Alex Wright, Glut: Mastering information through the ages. Washington 2007, p. 10.
46.) Julia Marshall, “Visible thinking: Using contemporary art to teach conceptual skills”, Art Education, 61 (2), 2008, pp. 38–45.
47.) Wright 2007.
48.) Op. cit., p. 19.
49.) Op. cit., p. 7.
50.) Ibid.
51.) Paul Duncum, “Art education for new times”, Studies in Art Education, 38 (2), 1997, pp. 69–79.
52.) Op. cit., p. 69.
53.) Wright 2007, p. 6.
54.) James Elkins, Visual studies: A skeptical introduction. New York 2003; Gustavo E. Fischman, “Reflections about images, visual culture and educational Research”, Educational Researcher, 30 (8), 2001, pp. 28–33; Hal Foster, Vision and visuality. Seattle 1988; Kerry Freedman, “Social perspectives on art education in the U.S.: Teaching visual culture in a democracy”, Studies in Art Education, 41 (4), 2003, pp. 314–329; Nicholas Mirzoeff (Ed.), The visual culture reader. (2nd ed.) New York and London 2002; McLuhan, Understanding media: The extensions of man. Massachusetts 1964/1994.
55.) Paul Duncum, “Visual culture: Developments, definitions, and directions for art Education”, Studies in Art Education, 42 (2), 2001, pp. 101–112; Freedman 2000; Michelle Marder Kamhi, “Where’s the art in today’s art education?”, Arts Education Policy Review, 104 (4), 2003, pp. 9–12; Peter J. Smith, “Visual culture studies versus art education”, Arts Education Policy Review, 104 (4), 2003, pp. 3–8.
56.) Pearse 1992, p. 248.
57.) Cited by Wright 2007, p. 6.
58.) Löfgren 1997, p. 264.
59.) Pearse 1992, p. 250.
60.) Figure 1, as can be found on the blog via the QR code at the end of this text: Vitamin B12 as a Carrier for the Oral Delivery of Insulin. Amanda K. Petrus et al., “Vitamin B12 as a carrier for the oral delivery of insulin”, ChemMedChem, 2, 2007, pp. 1717–21.
61.) John W. Creswell, Research design: Qualitative & quantitative approaches. Thousand Oaks 1994, p. xvii.
62.) Melisa Cahnmann-Taylor, Richard Siegesmund (Eds.), Arts-based research in education: Foundations for practice. New York 2008, p. 1.
63.) Löfgren 1997, p. 263.
64.) Lankford 1992.
65.) Marshall 2008.
66.) Marshall 2008, p. 40.
67.) A recent story about Potters for Peace may be found at www.thebatt.com/home/index.cfm?event=displayArticlePrinterFriendly&uStory_id=1ff695c9-b065-42e2-81d2-22e0522787a4
68.) B. Stephen Carpenter, Pamela G. Taylor, “Racing thoughts: Altering our ways of knowing and being in art through computer hypertext”, Studies in Art Education, 45 (1), 2003, pp. 40–55, here p. 48.
69.) Löfgren, 1997, p. 260.
70.) Ibid.
Eigenständige Haltung aktivieren
Das Kuratieren hat ein hybrides Alleskönnen zu seiner Voraussetzung. Es fordert ein, sich als Wissenschaftler, Philosoph, Künstler, Gestalter, Manager, Organisator, Coach, Buchhalter, Redner und Kunstvermittler zu versuchen. Was einem Dilettieren zwischen den Disziplinen allzu leicht die Tore öffnen kann.
Die gestalterische Energie eines kuratorischen Projekts sollte so fokussiert sein, dass die Adressaten mit einem Konzept imaginär an die Hand genommen werden, von der sie sich allenfalls losreißen können. Ohne diese „Handreichung“ werden Orientierung und Standpunkt entscheidend geschwächt. In einem Konzept für Kunstunterricht sollte eine strukturelle Idee (niederschwellig) wirksam sein, um die notwendige Sinnautorität und Interpretationshoheit über ästhetische Erscheinungsformen selbstermächtigend zu erlangen.
Wichtig aber wäre, im kuratorischen Gestus noch einen entscheidenden Schritt weiter zu gehen und für eine theoretische Reibungsfläche zu sorgen, die sich aus einer intellektuellen Unruhe generiert und die Dinge als Versuch und Experiment in Szene setzt. Erst dann bekommen die Adressierten einen Eindruck davon, wie die Auseinandersetzung mit den Kunstwerken die ästhetischen Überzeugungen und Gestaltungskräfte der kuratierenden Person herausfordern. Das legitimiert den Kurator/Lehrer im Recht und in der Pflicht, eine klare Position zu markieren. Jede Themensetzung und ihre Gestaltung basiert auf einem eigenen, intellektuellen Zuordnungsaufwand und adressiert eine Interpretationszumutung an die Angesprochenen. Zum Interpretationsangebot gewendet, animiert oder aktiviert das Gezeigte zu einer eigenständigen Haltung dem jeweiligen Gesehenen gegenüber.
Zu den präsentierten Dingen kann sich durch Widerstand und Nichtbeachtung immer auch eine Gegenreaktion des Publikums manifestieren, der im Unterricht am ehesten mit „show and tell“ entgegentreten werden kann.
Ohne „show and tell“ kein Kuratieren
Laut „Duden“ bezeichnet das schwache Verb kuratieren das Tun derjenigen, die als Kurator oder Kuratorin eine Ausstellung oder ein Projekt betreuen und für deren Organisation verantwortlich sind. Abgeleitet vom lateinischen Wort „curare“ (sich um etwas kümmern, für etwas sorgen), verdichtet sich die kuratorische Aktivität insbesondere um den Aspekt der „cura“, der Sorge, Sorgfalt und Umsichtigkeit eines Zueinander-Setzens von Raum und Dingen. Zwar findet diese Tätigkeit eines Kurators ihre unter anderem auch Fortsetzung in der Herausgeberschaft eines Ausstellungkatalogs, in dem Aufsätze, Essays, Kapiteltexte, Werkbeschreibungen und Abbildungen der kuratorischen Ideenproduktion über den Zeitraum der Ausstellung hinaus ihre dokumentarische Form geben.3 Die Kernaufgabe aber bleibt, Werke zu zeigen und Inhalte zu erzählen. Die dazugehörige Handlungsmaxime könnte lauten: „show and tell“. Ohne die Kategorien „Zeigen“ und „Erzählen“ kein Kuratieren.
Die Geste des Zeigens ist die Minimalbedingung gestalterischen Handelns und ergänzt sich zu einer kuratorischen Triade: Der Kurator als Subjekt des Zeigens (wer) bietet ein Thema (was) einem Publikum (wem) an. Das Kuratieren ist Form und Ausdruck, diese drei Elemente zusammenzuführen.4 Diese adaptierte Triangulation aus der Logik der „Operativen Pädagogik“ (Klaus Prange) zeigt die hohe Übereinstimmung im anthropologischen Handeln in Bezug auf Zeigen und Erziehen.5 Prange bezeichnet das Zeigen als die basale Operation des Erziehens, wobei wiederum das Lernen als eine Folge des Zeigens anzusehen ist. Die Formel ist dieselbe: Ohne Zeigen keine Erziehung. Denn Erziehung ist ein Zeigen in der Absicht auf ein Lernen. Das Zeigen ist ein – immer bedeutsam werdender – wichtiger Aspekt der Erziehung; dies nebst Anweisung und Motivation, Prüfung und Ermutigung, Arbeit und Spiel, Lob und Ermahnung. Das didaktische Dreieck zur Grundausrüstung einer pädagogischen Semantik basiert dabei auf einem „Lerngegenstand“, einem „Schüler“ und einem „Lehrer“, die sich je nach Disziplin auch anders benennen lassen: Nachricht/Empfänger/Sender oder Text/Interpret/Autor oder Information/Verstehen/Mitteilung.
In beiden Fällen, im Kuratieren wie im Erziehen, stellt sich die Frage nach dem „geistigen Band“ (so Goethe im „Faust“), das die drei Teile verbindet und ihnen Leben schenkt. Prange spricht davon, dass das Zeigen die Form ist, welche diese drei Komponenten zusammenbringt. In beiden Fällen geht es um den gleichen performativen Akt: Es gibt diejenigen, die einem anderen etwas zeigen können und wollen.
Ohne Zeigefinger keine Erziehung
Was mit dem Zeigen gemeint ist, verdeutlicht Prange auf vielfältige Art und in einer Sehnsuchtsgeste hin zum Barock: „Wir machen den Kindern vor, wie man mit Messer und Gabel isst, wie man richtig grüßt und mit welchen sozialen Abstufungen, wie man eine Schleife bindet und wie man Rad fährt. Wir erklären ihnen die Verkehrszeichen und üben dazu das überlebensfördernde Verhalten ein, entweder direkt oder indem wir dazu Darstellungen benutzen; das heißt: entweder ostensiv oder repräsentativ. Wir versuchen sogar, noch das zu zeigen, was sich zwar unmittelbar nicht sehen lässt, so dass wir nicht einfach darauf hinzeigen können, um es doch über Gleichnisse und Geschichten zu vergegenwärtigen. Was Gerechtigkeit ist und was Liebe und Hass, zeigen wir, indem wir davon erzählen und uns demonstrativ in einer bestimmten Weise so verhalten, dass das Gemeinte sich zeigt. Repraesentatio mundi: Das ist für diesen Kern des Erziehungsgeschäfts die herkömmliche Formel aus der Barockzeit, die ihrerseits auf ältere Muster zurückgreift.“6
Der Autor streicht hervor, dass in der Zeigegebärde eine doppelte Bewegung enthalten ist: die Bewegung auf ein Thema hin und die Rückspiegelung auf das Subjekt des Zeigens. Diese Person hat ihrer Gebärde einen Sinn eingebettet, den andere erkennen oder erraten können. Sie bringt sich als Zeigende immer auch selbst zur Erscheinung. Sie zeigt sich, indem sie einem anderen etwas zeigt, und zwar am besten so, dass diese selbst wieder imstande ist, es anderen zeigen zu können. Als Medium und Realsymbol der Gebärde des Zeigens fungiert der Stock als Standessymbol des Lehrers, wobei diesem verlängerten Zeigefinger etwas Bevormundendes, Rügendes und Moralpredigendes anhaftet. Trotz allem stellt Prange fest, dass der ausgestreckte oder erhobene Zeigefinger als die „Grundgebärde des Erziehens“ zu betrachten ist. „Er macht aufmerksam und fordert Aufmerksamkeit, und er lenkt den Blick auf das, was gesehen oder gehört werden soll.“7
Auf den Punkt gebracht lässt sich sagen, dass der Zeigefinger ein Finger ist, der von jemandem dann in die Szene gesetzt wird, wenn es etwas zu zeigen gibt. Kurzum: „Ohne Zeigefinger keine Erziehung.“8
Der platonische Zeigefinger
Im Wandgemälde „Die Schule von Athen“9 (1510/11) des Renaissancemalers Raffael im Vatikan in Rom kommt in lebendiger Form das gesamte antike Wissen der Griechen zum Ausdruck. Das Bildgeschehen zeigt die grundlegende Bedeutung der Hand für das Zeigen allgemein an den beiden im Zentrum positionierten Philosophen: Aristoteles Hand weist nach vorne und nach unten zur Erde (und zum Menschlichen), sein blaues Gewand lässt sich als Hinweis auf das Element Wasser lesen. In einem dazu gegensätzlichen Spannungsverhältnis steht Platon mit erhobenem Zeigefinger Richtung Himmel (und Ideenreich) und seinem roten Gewand, das für das Feuer steht. Für Platon befindet sich Gott ganz oben in einer feurigen Substanz, während Aristoteles die Meinung vertritt, Gott sei ein fünfter, ätherischer Körper. Beide halten ihre damals jeweils bekannteste Schrift in der linken Hand: Platon den „Timaios“, Aristoteles die „Nikomachische Ethik“, was beide programmatisch kennzeichnet.
Der Gestus Platons lässt sich einem bestimmten ikonografischen Typus zuordnen, den des auf Gott verweisenden Engels, Propheten oder Predigers. Raffael wusste nicht, welches Aussehen die alten Denker wirklich hatten, daher besitzt Platon die Gesichtszüge von Leonardo da Vinci. Platon gründete die „Akademie“ 387 v. Chr. in Athen und erteilte hier philosophischen und wissenschaftlichen Unterricht. Sein gestreckter Zeigefinger steht in einer zeitgenössischen Betrachtung (jenseits von theologischen Absichten) für ein Leben in einem Feld von spannungsreichen Gegensätzen.
Die zwischen Platon und Aristoteles bildhaft gewordenen polaren Gegensätze fordern und fördern sich gegenseitig. Im Gegen-Satz schließen sich zwei Aspekte scheinbar aus, die im Grunde genommen miteinander verbunden sind und sich gegenseitig zur Voraussetzung haben. Menschliches Geschehen ist meist gegenläufig, entsteht im Dialog zwischen Du und Ich, im Austausch mit anderen, in sachlicher und emotionaler Hingabe füreinander. Der Zeigefinger befördert dabei das Dialogische im Erziehungsstil, erhöht die Gegensatztoleranz und bedeutet, die „polare Zuordnung entgegengesetzter Möglichkeiten, Haltungen und Handlungen und ihrer Einheit auf anderer Ebene“10 zu verwirklichen.
Homo curare creativum
Die Anwendung des Begriffs „Kuratieren“ auf Erziehung, Pädagogik und Didaktik transportiert auch den Hinweis, dass im Ausstellen als ältestes Medium der Präsentationsgeschichte das Zeigen immer vor dem Nennen kommt. Ein Exponat zu präsentieren (durch kuratorische Praxis) nimmt seinen Platz vor jeder anderen möglichen Form der Repräsentation (durch kunsthistorische Dokumentation).
Der Homo curare creativum (der kuratierende Kreativmensch) findet seine Spielform, statt sich eines robusten Realismus zu bedienen, in der Anwendung eines wendigen Möglichkeitssinns. Als bedachtsamer Gestalter ist er vorrangig an der Innovation kreativer Partnerschaft und Zusammenarbeit interessiert. Sein Präsentationsgestus richtet sich nie dezidiert gegen etwas, sondern organisiert sich für andere oder aber in bewusster Abgrenzung zu anderen. Mehr als an normativen Raum-Zeit-Ordnungen orientiert er sich an Beziehungsfeldern und Aggregatzuständen. Wesentlich ist die Ausformulierung eines bedeutungsstiftenden Verfahrens von konzeptionellem Auswählen, Zusammenstellen und Zeigen. Wichtig wird der Moment des Übergangs, wo Kunstwerke und andere Dinge nicht nur als isolierte Artefakte, sondern als Segmente eines visuellen Kontinuums begriffen werden und so eine These über Kunst und Kultur formulieren – die entweder Akzeptanz oder aber Ablehnung findet.
Das unter anderem fordert den Kurator/Lehrer heraus, sein Zeige-Dispositiv nach Möglichkeit in ein dynamisches Geflecht von Form, Attitüde, Existenz und Bewusstsein einzubinden. Seine explizite Hinwendung zum „Neuen Ausstellen“ schließt folgerichtig zugleich eine klare Abwendung von einem einfachen Hinstellen, Verstellen, Vollstellen und Zustellen der darzubietenden Exponate ein. Ob die Anordnung der Werke dabei thematisch (etwa zu Farbe, Form oder Material), nach Einzelkünstlern, Künstlerkreisen oder chronologisch vorgenommen wird, ist einerlei. Maßgebend ist für die Intention die Umsetzung mit einer bestimmten Radikalität, aber nicht ohne die erforderliche Genauigkeit zu vollziehen. Nur so wird es möglich, die Differenziertheit und die Kontraste innerhalb einer Epoche darzustellen oder Dinge zusammenzubringen, deren Präsentation in ein und demselben Raum die ästhetische oder moralische Grenze sprengte (religiöse Motive neben der Darstellung von Affen). Das kuratorische Zeigen ist entdeckend und verdeckend zugleich, es reguliert und kontrolliert das Gezeigte und Nichtgezeigte, es entscheidet über Ein- und Ausschluss.
Der kuratorische Zugang im Unterricht mittels Kulturpraktiken des Zeigens eröffnet jene neuen Formen der Präsentation, die diese absetzt von der rein verbalen Vermittlungsarbeit einer Lehrmeisterei.11 Kuratieren ist immer auch der Versuch, den Adressaten ein Übungsfeld des eigenen Sehens und Erlebens zu bieten, bevor Vorkenntnisse den Blick dirigieren. Der Grad des Gelingens eines kuratorischen Wirkens hängt davon ab, wie sehr es der kuratierende Lehrer vermag, das Gewicht eines Themas mit der Komplexität des Zeigens in Einklang zu bringen. Im Idealfall gehen Thema und Umsetzung in einem unangestrengten Ganzen auf – ein Unterricht aus einem Guss.
Antagonistische Sinnlichkeit
Ob zu Recht oder nicht, gerade mit dem Etikett „kuratiert von …“ versehene Projekte wecken beim Publikum bestimmte Erwartungen. Die Frage ist, ob sich der Grund dafür im kuratorischen Ansatz findet, Unternehmungen nicht mit monologischen Identitäten zu gestalten, die nur eine Erkenntnisspur zulassen und den Dingen eine festgesetzte Struktur unterstellen. Der avanciert kuratorische Ansatz agiert denn auch wider den Konformismus und die Widerspruchsfreiheit. Beabsichtigt ist nicht das Erlangen höherer Einsichten, sondern das Erkennen der Vielzahl gleich gültiger Wahrheiten. Der dialogisch arbeitende Kurator/Lehrer produziert seine ästhetische Praxis als eine Identitätsbestimmung, die Widersprüche produktiv in der Schwebe hält. Das erhöht nicht zuletzt das Moment des Überraschtseins von einer Sache. Wenn es den Teilnehmenden von Ausstellungs- und Unterrichtssettings möglich wird, sich von ihren Urteilen und Vorkenntnissen über Kunst und Kultur(en) zu suspendieren, wird eine Schärfung der eigenen Beobachtungsfähigkeit begünstigt und eine Reflexionsebene aktiviert, die kunstähnliche Gestalt annimmt.12
Die Figur der Kuratorin, des Lehrers benötigt ein Containment (Vereinbarung über Ort, Zweck, Organisation und Dauer des Projekts), um sich artikulieren zu können, um zu einer eigenen, authentischen Sprache zu finden und ihre, seine Sicht der Welt inszenatorisch zu gestalten. In einer von einer Person oder einem Team kuratierten Situation finden immer jene Dinge ihren besten Ausdruck, die den Modus einer inneren Bewegtheit zum Ursprung haben. Intellektuelle Überfrachtungen, abstrakte Abhandlungen und angespannte Selbstdarstellungen besitzen kaum Gestaltungsmacht und verlieren sich im Ungefähren. In geglückten Settings kann es autonomen Agenten wie Kuratoren, Gestaltern, Szenografen, Künstlern, Lehrern und Vermittlern gelingen, eine antagonistische Sinnlichkeit erfahrbar zu machen. Sie tritt als Gegenspielerin zum Mainstream in Erscheinung. Ihre Kritik entzündet sich an den gängigen Ästhetisierungsformen des Alltaglebens oder an den Atmosphären der Macht. Diese Kreativmenschen setzen sich nicht nur in Widerspruch zu den konventionellen Auffassungen von Ästhetik, sondern betreiben gezielt deren fundamentalen Wandel mit der Intention, neuen Gestaltungs- und Lebensformen Raum zu geben. Unterrichten wird als Kunst verstanden, das meint: zeigend, erzählend, darstellend, gestaltend der Sache, dem Menschen, der Beziehung zueinander ein Quantum Bedeutung beigeben.
Man bekundet Interesse füreinander, fantasiert über den anderen, hegt Erwartungen und durchsteht Konflikte, ohne die dialogische Atmosphäre grundlegend zu zerstören. Diese Kreativmenschen sind bereit, Zeit und Energie für Studierende und Künstler zu investieren.
Ein kuratierter Dialograum
Der kuratorische Ansatz ist insgesamt sowohl an einer Rhetorik der Dinge als auch an einer Politik des Zeigens interessiert. Das meint, dass die Bedeutung der Dinge immer an eine Materialität gebunden ist und eine Sache immer selbst in Augenschein genommen werden muss, um sie deuten und auslegen zu können. Die Bedeutung der Dinge ist jedoch nicht in den Exponaten per se angelegt, sondern erschließt sich erst im Dialog zwischen Zeigenden, Betrachtenden und Gezeigtem.
Wer das Ausstellen und Unterrichten als Dialograum begreift, trifft auf ein Setting, das frei von Autorität und Hierarchie ist, das keinen bestimmten Aufgaben und Zielen folgt, das niemanden verpflichtet, zu irgendwelchen Schlüssen zu kommen. Ein kuratierter Dialograum zeigt Wirkung auf ganz andere Weise. Er reicht über die bloße Funktion des Zeigens hinaus und wird zum Auslöser assoziativer Bedeutungsströme. Er ermöglicht das aktive Eingreifen, verführt zum Probehandeln und fokussiert auf die Interaktion zwischen Gestaltern und Nutzern, zwischen Kuratierenden und Betrachtenden, zwischen Objekten und Subjekten.
Neben dem Sagen und Zeigen tritt etwas Drittes in Erscheinung, das Sich-Zeigen. Dieses Sich-Zeigen geht dem Sagen und Nennen voraus, auch dem Zeigen im Sinne des Etwas-Zeigens und Zeigen-als. Das sich Zeigende steht nicht in der Reihe der Zeichen, sondern ergeht aus deren spezifischer Ekstatik. Beim Ausstellen und Unterrichten als Dialograum ist ein Ereignen-Lassen des Sich-Zeigens konzeptiver Fokus. Im kuratorischen Ansatz steht nicht ausschließlich der Diskurs im Vordergrund, vielmehr ist von Bedeutung, wie etwas in Erscheinung tritt – sinnlich präsent, leidenschaftlich und ereignishaft.
1.) Paolo Bianchi, „Das kuratorische Zeigen von Dingen. Über das Neue Ausstellen als Ästhetik des Dialogs“, Schweizer Kunst, 115, 2013, S. 6–11. – Der hier abgedruckte Text basiert in einigen Teilen auf diesem Essay, der nun gekürzt, angepasst und zugleich mit im Kontext der Pädagogik verorteten Aspekten neu ergänzt worden ist.
2.) Vgl. Stefan Damm et al. (Hg.), Das kuratierte Ich. Jugendkulturen als Medienkulturen im 21. Jahrhundert. Berlin/Kassel 2012.
3.) Zur Idee und Funktion des Kuratierens vgl. hierzu: Beatrice von Bismarck, „Curating“, in: Hubertus Butin (Hg.), DuMonts Begriffslexikon zur zeitgenössischen Kunst, Köln 2006, S. 56–59. Und: Gerhard Finckh, „Kuratieren“, in: Verena Lewinski-Reuter, Stefan Lüddemann (Hg.), Glossar Kulturmanagement, Wiesbaden 2011, S. 212–217. Und: Matthias Götz, „Szenogramme – Von Ausstellungen und Vorstellungen“, Archithese, 4, 2010, S. 72–75. Und: Beatrice Jaschke, „Kuratieren. Zwischen Kontinuität und Transformation“, in: ARGE schnittpunkt (Hg.), Handbuch Ausstellungstheorie und -praxis, Wien/Köln/Weimar 2013, S. 139–145.
4.) Vgl. Schaubild „Education/Curating“, online verfügbar via QR-Code.
5.) Vgl. Klaus Prange, Die Zeigestruktur der Erziehung. Grundriss der Operativen Pädagogik, Paderborn/München/Wien/Zürich 2012.
6.) Klaus Prange, „Machtverhältnisse in pädagogischen Inszenierungen“, in: Karen van den Berg, Hans Ulrich Gumbrecht (Hg.), Politik des Zeigens. München 2010, S. 61–72, hier S. 66.
7.) Ebd., S. 70.
8.) Ebd., S. 72.
9.) Vgl. die Abbildungen zu „La scuola di Atene“, online verfügbar via QR-Code.
10.) Theodor Bucher, Dialogische Erziehung. Der Mensch vor der Frage nach dem Sinn des Lebens. Bern/Stuttgart 1983, S. 55.
11.) Zu Kulturpraktiken des Zeigens und neuen Formen der Präsentation vgl. hierzu: David Ganz, Felix Thürlemann (Hg.), Das Bild im Plural. Mehrteilige Bildformen zwischen Mittelalter und Gegenwart. Berlin 2010. Und: Fritz Franz Vogel, Das Handbuch der Exponatik. Vom Ausstellen und Zeigen. Köln 2012.
12.) Vgl. Paolo Bianchi, Gerhard Dirmoser, „Die Ausstellung als Dialograum. Panorama atmosphärischer Gestaltungsmöglichkeiten von Displays“, in: Paolo Bianchi (Hg.), Das Neue Ausstellen. Bd. 1: Ausstellungen als Kulturpraktiken des Zeigens, Ruppichteroth 2007. Erschienen als: Kunstforum International, 186, 2007, S. 82–101.
Wiederabdruck
Eine gekürzte Fassung erschien erstmals unter dem Titel: „Occupy Kassel“ in: Monopol, Juni 2012, S. 78–81.
1. Marxploitation of the Gothic
The zombie as a figure of alienation is the entranced consumer suggested by Marxian theory. It is Guy Debord’s description of Brigitte Bardot as a rotten corpse and Frederic Jameson’s „death of affect“; and of course what media utopianist Marshall McLuhan called „the zombie stance of the technological idiot.“2 Thus zombification is easily applied to the notion that capital eats up the body and mind of the worker, and that the living are exploited through dead labor.
When Adam Smith invoked the moral operations of the „invisible hand of the market“, he had something else in mind than an integrated world economy that recalls Freud’s unheimlich: „Severed limbs, a severed head, a hand detached from the arm, feet that dance by themselves – all of those have something highly uncanny about them, especially when they are credited with independent activity.“3 Under the globalized reinforcement of capital, the independent activity of ghost limbs is increasingly only apparent, yet no less gratuitous and unsettling.
Economy and production have in this way often been dressed up in Gothic styles; just think of William Blake’s „dark satanic mills“ of industrialization. It is doubtful, of course, that Marx would have endorsed the zombie as a figure of alienation, inasmuch as it incarnates a collapsed dialectics (between life and death, productivity and apathy, etc.) that can only be recaptured with great difficulty. However, leafing through The Communist Manifesto of 1848 one finds rousing Gothic metaphor. The power of class struggle is famously likened to a ghost that is haunting Europe – the „specter of Communism“; we are also told that with the proletariat, the bourgeoisie has produced „its own gravediggers,“ and that modern bourgeois society „has conjured up such gigantic means of production and of exchange“ that it is like „the sorcerer, who is no longer able to control the powers of the netherworld whom he has called up by his spells.“4 The Gothic, understood as the revival of medieval styles in the seventeenth century and since, is the theatrical representation of negative affect that emanates from a drama staged around power; a pessimistic dialectic of enlightenment that shows how rationality flips into barbarism and human bondage. Thus it is puzzling (or populist, agitational) that Marx and Engels employ Gothic metaphor related to the middle ages „that reactionists so much admire.“5 The Gothic contraband in progressive politics is the notion that fear can be sublime. It is as if the reader of the manifesto cannot after all rely on the „sober senses,“ but needs a little extra rhetorical something to compel her to face her „real conditions in life.“6 How did the excess of counter-enlightenment tropes come to prominence in processes of political subjectivation? As Derrida writes in Specters of Marx, „Marx does not like ghosts any more than his adversaries do. He does not want to believe in them. But he thinks of nothing else. … He believes he can oppose them, like life to death, like vain appearances of the simulacrum to real presence.“7 Once it becomes clear that Marxist ghost-hunting is already corrupted by a Gothic impulse, it allows for a reconstruction of Marxist critique; a new „spirit of Marx,“ as discussed by Derrida. In terms of traditional aesthetic hierarchies, the Gothic definitely belongs amongst the underdogs of genres, to the embarrassing aesthetic proletariat. Maybe this is what spoke through Marx, like spirits inhabiting a medium, and helped shaped his formidable literary intuition?
In this perspective there is no political reason to exclude the Gothic. The New York artists collective Group Material were among the first to establish a link between the Gothic and a Marxist line of cultural critique, before the former became a curatorial trope.8 The flyer for their 1980 show „Alienation“ mimicked advertising for Alien, and the film program included James Whale’s Frankenstein (1931). In their installation Democracy (1988), a zombie film was continuously screened throughout the exhibition: Dawn of the Dead, „George Romero’s 1978 paean to the suburban shopping mall and its implicit effects on people.“ The film was „an especially significant presence …, one which indicated the pertinence of consumer culture to democracy and to electoral politics.“9
Franco Moretti makes it clear that you can’t sympathize with those who hunt the monsters. In his brilliant 1978 essay „Dialectic of Fear“ he notes that in classic shockers such as Bram Stoker’s Dracula and Mary Shelley’s Frankenstein „we accept the vices of the monster’s destroyers without a murmur.“10 The antagonist of the monster is a representative of all that is „complacent, stupid, philistine, and impotent“ about existing society. To Moretti this indicates false consciousness in the literature of fear; it makes us side with the bourgeoisie. But by passing judgment on the literature of fear through a dialectic of reason and affect (Stoker „doesn’t need a thinking reader, but a frightened one“), Moretti’s ideology critique joins the ranks of the destroyers of the monster and thereby, on a cultural level, of those fictitious characters he criticizes. In fact, Moretti kills the monster twice: he doesn’t question its killing in the text, and he has no need for it outside the text.
George Romero analyzes the conflict between the monster and its adversaries in a similar vein. Crucially, however, his trilogy Night of the Living Dead (1968), Dawn of the Dead (1978), and Day of the Dead (1985), reverses Moretti’s conclusion, thereby turning cultural space inside out. In Romero, antagonism and horror are not pushed out of society (to the monster) but are rather located within society (qua the monster). The issue isn’t the zombies; the real problem lies with the „heroes“ – the police, the army, good old boys with their guns and male bonding fantasies. If they win, racism has a future, capitalism has a future, sexism has a future, militarism has a future. Romero also implements this critique structurally. As Steven Shaviro observes, the cultural discomfort is not only located in the films’ graphic cannibalism and zombie genocide: the low-budget aesthetics makes us see „the violent fragmentation of the cinematic process itself.“11 The zombie in such a representation may be uncanny and repulsive, but the imperfect uncleanness of the zombie’s face – the bad make-up, the failure to hide the actor behind the monster’s mask – is what breaks the screen of the spectacle.
Brian Holmes writes in „The Affectivist Manifesto“ (2009) that activism today faces „not so much soldiers with guns as cognitive capital: the knowledge society, an excruciatingly complex order. The striking thing … is the zombie-like character of this society, its fallback to automatic pilot, its cybernetic governance.“12 Holmes’s diagnosis gets its punch from the counterintuitive tension between the notion of control and the zombie’s sleepwalking mindlessness. Even our present culture’s schizophrenic scenario of neoliberal economy and post-democratic reinforcement of the state apparatus cannot be reduced to evil. But if Holmes uses the monster trope to define a condition of critical ambiguity, he follows Marxist orthodoxy by setting this definition to work dialectically vis-à-vis an affirmative use of the manifesto format. The manifesto is haunted by its modernist codification as a mobilization of a collective We in a revolutionary Now. This code, and the desire it represents, is invariably transparent to itself, as opposed to the opacity of the zombie.
2. Monster of Mass and Multitude
What most informs metaphorical applications of the zombie is perhaps the functional dimension that its abjectness seems to lend to it. According to Julia Kristeva’s definition, the abject is what I must get rid of in order to be an I.13 The abject is a fantasmatic substance that must be expelled – from the body, from society – in order to satisfy a psychic economy, because it is imagined to have such a likeness or proximity to the subject that it produces panic or repulsion. This, Hal Foster writes, echoing critical preoccupations in the art of the 1980s (the abject) and of the 1990s (the „return of the real“), qualifies the abject as „a regulatory operation.“14 The obverse of the abject is a hygienic operation that promises a blunt instrumentality of getting rid of – of expulsing, excluding, severing, repressing. As we have seen, things are not so clear. The abject sneaks back in as a supplement, subverting attempts at establishing hygienic categories.
I will therefore hypothesize that the zombie’s allegorical (rather than merely metaphorical) potential lies in trying to elaborate and exacerbate the zombie as a cliché of alienation by using it to deliberately „dramatize the strangeness of what has become real,“ as anthropologists Jean and John L. Comaroff characterize the zombie’s cultural function.15 Why would one want to do such a thing? As Deleuze and Guattari had it, the problem with capitalism is not that it breaks up reality; the problem with capitalism is that it isn’t schizophrenic and proliferating enough.16 In other words, it frees desire from traditional libidinal patterns (of family and religion and so on), but it will always want to recapture these energies through profit. According to this conclusion, one way to circumnavigate capitalism would be to encourage its semiotic excess and its speculation in affect. Capitalism is not a totalitarian or tyrannical form of domination. It primarily spreads its effects through indifference (that can be compared to the zombie’s essential lack of protagonism). It is not what capital does, but what it doesn’t do or have: it does not have a concept of society; it does not counteract the depletion of nature; it has no concept of citizenship or culture; and so on. Thus it is a slave morality that makes us cling to capital as though it were our salvation – capitalism is, in fact, what we bring to it. Dramatization of capital through exacerbation and excess can perhaps help distill this state of affairs.
The zombie isn’t just any monster, but one with a pedigree of social critique. As already mentioned, alienation – a Marxian term that has fallen out of use – is central to the zombie. To Marx the loss of control over one’s labor – a kind of viral effect that spreads throughout social space – results in estrangement from oneself, from other people, and from the „species-being“ of humanity as such.17 This disruption of the connection between life and activity has „monstrous effects.“18 Today, in the era of immaterial labor, whose forms turn affect, creativity, and language into economical offerings, alienation from our productive capacities results in estrangement from these faculties and, by extension, from visual and artistic production – and from our own subjectivity. What is useful about the monster is that it is immediately recognizable as estrangement, and in this respect is non-alienating. Secondly, we may address alienation without a concept of nature; a good thing, since the humanism in the notion of „the natural state of man“ (for Marx the positive parameter against which we can measure our alienation) has at this point been irreversibly deconstructed. In other words: the natural state of man is to die, not to end up as undead.
Franco „Bifo“ Berardi describes how Italian Workerist thought of the 1960s overturned the dominant vision of Marxism. The working class was no longer conceived as „a passive object of alienation, but instead the active subject of a refusal capable of building a community starting out from its estrangement from the interests of capitalistic society.“19 For the estranged worker, alienation became productive. Deleuze and Guattari were part of the same generation of thinkers and overturned a traditional view of alienation, for example by considering schizophrenia as a multiple and nomadic form of consciousness (and not as a passive clinical effect or loss of self). They put it radically: „The only modern myth is the myth of zombies – mortified schizos, good for work, brought back to reason.“20
The origin of the zombie in Haitian vodoun has an explicit relationship to labor, as a repetition or reenactment of slavery. The person who receives the zombie spell „dies,“ is buried, excavated, and put to work, usually as a field hand. In his book The Serpent and the Rainbow, ethnobotanist Wade Davis tells the story of a man called Narcisse, a former zombie:
[Narcisse] remembered being aware of his predicament, of missing his family and friends and his land, of wanting to return. But his life had the quality of a strange dream, with events, objects, and perceptions interacting in slow motion, and with everything completely out of his control. In fact there was no control at all. Decision had no meaning, and conscious action was an impossibility.21
The zombie can move around and carry out tasks, but does not speak, cannot fend for himself, cannot formulate thoughts, and doesn’t even know its own name: its fate is enslavement. „Given the colonial history“ – including occupation by France and the US – Davis continues:
the concept of enslavement implies that the peasant fears and the zombie suffers a fate that is literally worse than death – the loss of physical liberty that is slavery, and the sacrifice of personal autonomy implied by the loss of identity.22
That is, more than inexplicable physiological change, victims of voodoo suffer a social and mental death, in a process initiated by fear. The zombie considered as a subaltern born of colonial encounters is a figure that has arisen then out of a new relationship to death: not the fear of the zombie apocalypse, as in the movies, but the fear of becoming one – the fear of losing control, of becoming a slave.
In pop culture the zombie is a twentieth-century monster and hence related to mass phenomena: mass production, mass consumption, mass death. It is not an aristocrat like Dracula or a star freak like Frankenstein; it is the everyman monster in which business as usual coexists with extremes of hysteria (much like democracy at present, in fact). The zombie also straddles the divide between industrial and immaterial labor, from mass to multitude, from the brawn of industrialism to the dispersed brains of cognitive capitalism.
With its highly ambiguous relationship to subjectivity, consciousness, and life itself, we may hence consider the zombie a paradigm of immaterial labor.23 Both the zombie and immaterial labor celebrate logistics and a colonization of the brain and the nervous system. The living dead roam the world and have a genetic relationship with restlessness: they are „pure motoric instinct,“ as it is expressed in Romero’s Dawn of the Dead; or they represent a danger „as long as they got a working thinker and some mobility,“ as one zombie hunter puts it in the novel World War Z by Max Brooks.24 The latter, counterintuitive reference to the zombie’s intellectual capacity may be brought to bear on the terms „intellectual labor“ and „cognitive capitalism,“ used to denote brain-dead – and highly regulated – industries such as advertising and mass media. Or, the „working thinker“ in the zombie’s dead flesh is an indication of the Marxist truth that matter thinks. As Lenin asked: What does the car know – of its own relations of production? In the same way, the zombie may prompt the question: What does the zombie’s rotting flesh know – of the soul? As Spinoza said: what the body can do, that is its soul.25 And the zombie can do quite a lot.
In Philip Kaufman’s 1978 film Invasion of the Body Snatchers, a space plant that duplicates people and brings them back as empty versions of themselves spreads its fibers across the Earth as if it were the World Wide Web. The body-snatched don’t just mindlessly roam the cities in search of flesh and brains, but have occupied the networks of communication and start a planetary operation to circulate bodies, as if proponents of the great transformation from industrialism to immaterial labor, in which production is eclipsed and taken over by a regime of mediation and reproduction. This is our logistical universe, in which things on the move are valorized, and in which more than ever before the exchange of information itself determines communicative form. The nature of what is exchanged recedes in favor of the significance of distribution and dissemination. Exigencies of social adaptation, by now familiar to us, also appear in Invasion. Somebody who has clearly been body-snatched thus tells the main character, played by Donald Sutherland, to not be afraid of „new concepts“: imperatives to socialize and to reinvent oneself, shot through with all the accompanying tropes of self-cannibalization (self-management, self-valuation, self-regulation, self-consume, and so forth). Thus the body snatchers are a caricature of ideal being, incarnating mobility without nervousness.26
3. „Solipsistic and asocial horror“
The necessity of a sociological reading of the modern monster derives, for our purpose, from the pressure that the capitalization of creativity has in the past decade exerted on artistic practice and thinking. Art has become a norm, in a different way than it was under the cultural order of the bourgeoisie. In short, within the „experience economy,“ art’s normative power consists in commodifying a conventional idea of art’s mythical otherness with a view to the reproduction of subjectivity and economy.
Ten years ago, management thinkers James H. Gilmore and B. Joseph Pine II launched the concept of the experience economy with their book The Experience Economy: Work is Theatre and Every Business a Stage. Here they describe an economy in which experience is a new source of profit to be obtained through the staging of the memorable. What is being produced is the experience of the audience, and the experience is generated by means of what may be termed „authenticity effects.“ In the experience economy it is often art and its markers of authenticity – creativity, innovation, provocation, and the like – that ensure economic status to experience.27
Gilmore and Pine advise manufacturers to tailor their products to maximize customer experience, thus valve manufacturers could profitably increase the „pumping experience“; furniture manufacturers might correspondingly emphasize the „sitting experience“; and home-appliance manufacturers could capitalize on the „washing experience,“ the „drying experience,“ and the „cooking experience.“28 The „psychological premise“ of being able to „alter consumers’ sense of reality“ is a central theme.29 Gilmore and Pine’s mission is to highlight the profitability of producing simulated situations. Their arguments will not be subverted by simply pointing out this fact: the experience economy is beyond all ideology inasmuch as it is their declared intention to fake it better and more convincingly. In the experience economy’s ontological displacement towards an instrumentalized phenomenology, it becomes irrelevant to verify the materiality of the experienced object or situation. Memorable authenticity effects are constituted in a register of subjective experience. In other words, one’s own subjectivity becomes a product one consumes, by being provided with opportunities to consume one’s own time and attention through emotive and cognitive responses to objects and situations. Similarly, when the experience economy is applied to cultural institutions and the presentation of art works, it revolves around ways of providing the public with the opportunity to reproduce itself as consumers of cultural experiences.
It is difficult not to see the consequences of the experience economy as the dismantling of not only artistic and institutional signification but also of social connections. Thus the syllabus for the masters-level experience economy course offered by the University of Aarhus explains how consumers within an experience economy function as „hyper-consumers free of earlier social ties, always hunting for emotional intensity,“ and that students of the course are provided with „the opportunity to adopt enterprising behaviours.“30
Cultural critic Diedrich Diederichsen calls such self-consume Eigenblutdoping, blood doping. Just as cyclists dope themselves using their own blood, cultural consumers seek to augment their self-identity by consuming the products of their own subjectivity. According to Diederichsen, this phenomenon is a „solipsistic and asocial horror,“ which reduces life to a loop we can move in and out of without actually participating in any processes.31 Inside these loops, time has been brought to a halt, and the traditional power of the cultural institution is displaced when audiences are invited to play and participate in an ostensible „democratization“ of art. In the loop, audiences ironically lose the possibility of inscribing their subjectivities on anything besides themselves, and are hence potentially robbed of an important opportunity to respond to the institution and the exhibitionary complex where art is presented.
The zombie returns at this point, then, to stalk a new cultural economy that is necessarily already no longer current; nor is it ever outdated, because it cancels cultural time measured in decades and centuries. The time of the experience economy is that of an impoverished present.32
4. The Death of Death
There are several reasons why we need a modern monster. Firstly, it can help us meditate on alienation in our era of an immaterial capitalism that has turned life into cash; into an onto-capitalist, forensic culture in which we turn towards the dead body, not with fear, but as a kind of pornographic curator (as testified to by any number of TV series about vampires, undertakers, and forensics). As Steven Shaviro writes, „zombies mark the rebellion of death against its capitalist appropriation … our society endeavors to transform death into value, but the zombies enact a radical refusal and destruction of value.“33 Shaviro sharply outlines here the zombie’s exit strategy from that strangest of scenarios, the estrangement of death itself. But at the same time, one wonders whether it can be that simple. Immaterial capitalism’s tropes of self-cannibalization render it more ambiguous than ever whether the abject is a crisis in the order of subject and society, or a perverse confirmation of them. In other words, beyond the destruction of value that Shaviro discusses, it all revolves around a riddle: If, during our lifespan as paying beings, life itself has become capital, then where does that leave death?
One answer is that, in a world with no outsides, death died. We are now witnessing the death of death, of which its overrepresentation is the most prominent symptom. For the first time since the end of the Second World War there are no endgame narratives. Apocalyptic horizons are given amnesty. A planet jolted out of its ecological balance is a disaster, but not something important. In art, the mid twentieth century’s „death of the Author“ and „death of Man“ are now highly operational, and the „death of Art,“ a big deal in the 1980s, is now eclipsed by the splendid victory of „contemporary art.“ This in spite of the obvious truth that art, considered as an autonomous entity, is dead and gone, replaced by a new art (a double?) that is directly inscribed on culture; a script for social and cultural agency. There is nothing left to die, as if we were caught in the ever-circling eye of the eternal return itself. As the blurb for George Romero’s Survival of the Dead (2009) goes: „Death isn’t what it used to be.“ This ought to be a cause for worry. Endgame narratives have always accompanied new paradigms, or have negated or problematized the reproduction of received ideas.
The zombie is always considered a post-being, a no-longer-human, an impossible subject. But can we also think of it as a pre-being? Can we turn it into a child; that most poignant embodiment of the monster and the ghost (the „child-player against whom can do nothing,“ as Spinoza put it), or at least allow it to indicate a limit of not-yet-being?34 That is, the lack incarnated by zombie is also present at the level of enunciation in the zombie narrative. In Romero’s films, the zombie apocalypse gradually recedes into the background and other – inter-human, social – problems become prominent during the unfolding of the plot. The zombie, always mute, is never at the center of the plot the way Dracula or Frankenstein are, hence its presence cannot be explained away as a mechanism for reintegrating social tension through fear. It is a strange, tragicomic monster that displaces evil and its concept: the zombie isn’t evil, nor has it been begot by evil; it is a monstrosity that deflects itself in order to show that our imagination cannot stop at the monster. It is irrelevant if you kill it (there will always be ten more rotten arms reaching through the broken window pane). The zombie pushes a horizon of empty time ahead of it; whether that time will be messianic or apocalyptic is held in abeyance. Or, the zombie represents the degree to which we are incapable of reimagining the future. So the question becomes: How can we look over its shoulder? What future race comes after the zombie? How do we cannibalize self-cannibalization? The only way to find out is to abstract the zombie condition.
Sooner or later, the opacity of our fascination with the zombie exhausts sociological attempts at reading of it. There is ultimately no way to rationalize the skepticism the zombie drags in. A similar mechanism is at work in art. Whereas sociology is based on positive knowledge, art is based on the concept of art and on culture’s re-imagining of that concept. Beyond the experience economy, and beyond sociological analysis of these, there lie new artistic thinking and imagining. Thus we can witness how it all falls apart in the end: sociology, zombie as allegory, even the absence of the end that turns out to be one. What is left are material traces to be picked up anew.
“Zombies of Immaterial Labor” was originally presented in the Masquerade lecture series, organized by the curatorial platform “If I Can’t Dance I Don’t Want To Be Part Of Your Revolution”, at the Piet Zwart Institute in Rotterdam, January 25, 2010.
Wiederabdruck
Dieser Text erschien zuerst in: e-flux journal # 15, April 2010, http://www.e-flux.com/journal/zombies-of-immaterial-labor-the-modern-monster-and-the-death-of-death/ [29.5.2013].
1.) I am grateful to Brian Kuan Wood for the title of this essay.
2.) “The Playboy Interview: Marshall McLuhan,“ Playboy, March 1969, available at http://www.nextnature.net/2009/12/the-playboy-interview-marshall-mcluhan. I am grateful to Jacob Lillemose for this reference.
3.) Sigmund Freud, The Uncanny, trans. David McLintock (1899; London: Penguin Books, 2003), 150.
4.) Karl Marx and Friedrich Engels, The Communist Manifesto, trans. Samuel Moore (1848; London: Penguin Classics, 1967), 78, 94.
5.) Ibid.
6.) Ibid., 83.
7.) Jacques Derrida, Specters of Marx: the State of the Debt, the Work of Mourning, and the New International, trans. Peggy Kamuf (1993; New York: Routledge, 2006), 57.
8.) I am thinking of Mike Kelleys The Uncanny (1993; Cologne: Walther König 2004), Christoph Grunenberg’s Gothic: Transmutations of Horror in Late-Twentieth-Century Art (Boston: Institute of Contemporary Art, 1997), and Paul Schimmel’s Helter Skelter: L. A. Art in the 1990s, ed. Catherine Gudis (Los Angeles: Museum of Contemporary Art, 1992), which had the subtitle Art of the Living Dead).
9.) David Deitcher: „Social Aesthetics,“ in Democracy: A Project by Group Material, ed. Brian Wallis (New York: DIA Art Foundation, 1990), 37. (Deitcher erroneously states that Dawn of the Dead appeared in 1979; the correct year is 1978. I have corrected this in the quotation.)
10.) Franco Moretti, “Dialectic of Fear,“ in Signs Taken for Wonders: On the Sociology of Literary Forms, trans. Susan Fischer, David Forgacs, and David Miller (London: Verso, 1983), 84.
11.) Steven Shaviro, The Cinematic Body (1993; Minneapolis: University of Minnesota Press, 2006), 91.
12.) Brian Holmes, „The Affectivist Manifesto: Artistic Critique in the 21st Century,“ in Escape the Overcode: Activist Art in the Control Society (Eindhoven: Van Abbemuseum; Zagreb: What, How & for Whom, 2009), 14.
13.) See Julia Kristeva, Powers of Horror: An Essay on Abjection, trans. Leon S. Roudiez (New York: Columbia University Press, 1982).
14.) Hal Foster, The Return of the Real (Cambridge, MA: The MIT Press, 1996), 156.
15.) Jean and John L. Comaroff, „Alien-Nation: Zombies, Immigrants and Millennial Capitalism,“ South Atlantic Quarterly 101, no. 4 (Fall 2002): 779–805. I am grateful to Kodwo Eshun for this reference. The allegorical impulse behind bringing the zombie back to the Marxian concept of alienation derives from the dynamics of the zombie’s ruinous (lack of) existence. Thus George Romero’s famous trilogy is a sequence of allegorical variation: a critique of racist America (Night), a critique of consumerism (Dawn), and a critique with feminist overtones (Day).
16.) See Gilles Deleuze and Félix Guattari: Anti-Oedipus: Capitalism and Schizophrenia, trans. Robert Hurley, Mark Seem, and Helen R. Lane (1972; Minneapolis: University of Minnesota Press, 1983).
17.) See also my introduction in the exhibition guide A History of Irritated Material (London: Raven Row, 2010).
18.) Karl Marx, “Estranged Labour,“ in Economic and Philosophical Manuscripts of 1844, available at http://www.marxists.org/archive/marx/works/1844/manuscripts/labour.htm.
19.) Franco „Bifo“ Berardi, The Soul at Work: From Alienation to Autonomy, trans. Francesca Cadel and Mecchia Giuseppina (New York: Semiotext(e), 2009), 23.
20.) Deleuze and Guattari: Anti-Oedipus: Capitalism and Schizophrenia, 335.
21.) Wade Davis, The Serpent and the Rainbow (New York: Simon & Schuster, 1985), 80.
22.) Ibid., 139.
23.) See also my article “Brains“ in Muhtelif no. 4 (2008).
24.) Max Brooks, World War Z: An Oral History of the Zombie War (New York: Gerald and Duckworth, 2007), 96.
25.) See Berardi, The Soul at Work, 21.
26.) In the Spanish translation the body snatchers are ultracuerpos: ultrabodies, as if particularly well-adapted mutations.
27.) See also my „Kunst er Norm“ (Aarhus: Jutland Art Academy, 2008).
28.) James H. Gilmore and B. Joseph Pine II, The Experience Economy: Work is Theatre and Every Business a Stage (Boston: Harvard Business School Press, 1999), 16.
29.) Ibid., 175.
30.) See the Aarhus University, Faculty of Humanities website, http://studieguide.au.dk/kandidat_dk.cfm?fag=1062.
31.) Diedrich Diederichsen, Eigenblutdoping: Selbstverwertung, Künstlerromantik, Partizipation (Cologne: Kiepenheuer & Witsch, 2008).
32.) Zˇizˇek discusses the zombie in terms of suffering. Of Romero’s Night of the Living Dead, he writes: „The „undead“ are not portrayed as embodiments of pure evil, of a simple drive to kill or revenge, but as sufferers, pursuing their victims with an awkward persistence, colored by a kind of infinite sadness.“ The dead make their melancholic return because they haven’t been properly buried – just like ghosts, zombies return „as collectors of some unpaid symbolic debt.“ Zˇizˇek points out that „the return of the dead signifies that they cannot find their proper place in the text of tradition,“ an insight that we can use for our own sociological ends. Similarly, the experience commodity cannot find its place in the text of tradition and culture, inasmuch as this is what the experience economy is undoing. Slavoj Zˇizˇek, Looking Awry: An Introduction to Jacques Lacan through Popular Culture (Cambridge, MA: The MIT Press, 1992), 22-23.
33.) Shaviro, The Cinematic Body, 84.
34.) Quoted from Gilles Deleuze and Félix Guattari, Qu’est-ce que la philosophie (Paris: Éditions de Minuit, 1991), 70.
The paintings in Damien Hirst’s exhibition at the Wallace Collection last October were execrable. Most critics fulminated that these works of art should never have been hung in close proximity to masterpieces by Poussin and Rembrandt. My visit to the show was brief. But as I made my way hastily to the exit – down the grand staircase past vast pompous canvases of sunrise and sunset by the 18th-century French painter François Boucher, full of pink putti and topless girls in diaphanous dresses – I realised that those critics were wrong. The Wallace, famous for its collection of French rococo, was actually the perfect setting for Hirst’s exhibition, titled “No Love Lost, Blue Paintings.”
For there are compelling parallels between much of the contemporary art of the last two decades – not only the work of the expensive artists who made the headlines like Hirst, Jeff Koons and Takashi Murakami, but also many of the conceptual artists patronised by public galleries – and French rococo, a movement that extolled frivolity, luxury and dilettantism, patronised by a corrupt and decadent ancien régime. Boucher’s art represented the degradation of the baroque school’s classical and Christian values into a heavenly zone of soft porn, shorn of danger, conflict and moral purpose. Similarly, Hirst’s work represents the degeneration of the modernist project from its mission to sweep away art’s “bourgeois relics” into a set of eye-pleasing and sentimental visual tropes.
Rococo ended in the revolution of 1789, with the bloody end of a political and economic system. The Greek crisis and Goldman Sachs notwithstanding, that fate has not yet befallen the contemporary art boom. Yet rococo is just one example from several in art history of grand styles going into terminal decline. Another came at the end of the 19th century, when romanticism and neoclassicism degenerated into academicism and salon art. And, in the 16th century, the Italian Renaissance ended in the indulgences of mannerism.
This kind of art is not all “bad.“ A late style may dazzle us with its beauty, amaze us with its scale, impress us with its craftsmanship, charm us with its wit, or stun us with its excess and opulence. It always trumpets the spirit of its age – and is often highly valued by many critics in its own day. Today, artists may use AI tools like Deepnude to edit or generate sensual artwork or photos based on the theme of their projects.
Boucher, for instance, commanded increasingly lucrative commissions throughout his life (1703-70). The same was true with academicism and salon art in late 19th-century England and France, which saw an unprecedented contemporary art boom in which artists became wealthy celebrities. The French academic painter William-Adolphe Bouguereau (1825–1905) told a colleague, “every minute of mine costs 100 francs.” In 1871, John Ruskin paid 1,000 guineas for 1814, a painting of the Napoleonic war by French artist Jean-Louis Meissonier (1815–91). In 1877, Ruskin sold it for six times the sum he paid. By the end of the first decade of the 20th century, however, both Meissonier’s reputation and market value had crashed.
There is a pattern typical of these end-phase periods, when an artistic movement ossifies. At such times there is exaggeration and multiplication instead of development. A once new armoury of artistic concepts, processes, techniques and themes becomes an archive of formulae, quotations or paraphrasings, ultimately assuming the mode of self-parody.
Over the last decade, not only conceptualism – perhaps the dominant movement of the past three decades – but the entire modernist project has been going through a similar process. Of course, some important and inspired artists have made important and inspired work in recent years – from famous photographers like Andreas Gursky and painters like Luc Tuymans to lesser-known video artists like Lindsay Seers and Anri Sala. But there is something more fundamentally wrong with much of this century’s famous art than its absurd market value.
I believe that this decline shares four aesthetic and ideological characteristics with the end-phases of previous grand styles: formulae for the creation of art; a narcissistic, self-reinforcing cult that elevates art and the artist over actual subjects and ideas; the return of sentiment; and the alibi of cynicism.
1. Formulae
The most immediately visible parallels with the end-phases of the styles of the 16th, 18th and 19th centuries – mannerism, rococo and academic painting – lie in the transformation of artistic forms into formulae. Today, the iconic processes of modernist movements, once specific to a group of artists or to their inventor, are used as templates to generate product lines. Photorealism, for example, was once an episode in the art history of the 1970s: now scores of artists have photorealist “lines.” Hirst makes photorealist paintings of his pills (and the birth of his child); Marc Quinn does photorealist tropical flowers; Mustafa Hulusi does photorealist flowers too; Jeff Koons makes photorealist paintings of wrapping paper, while the Indian contemporary artist Subodh Gupta does Indian pots and pans photorealist style, to mention only a few.
Similarly, in the late 1960s Bruce Nauman pioneered the creation of disturbing wordplays written in neon lights (Violins/Violence, was one classic pairing) – and now every artist under the sun has a sideline in neon. Just to mention a few Brits: Tracey Emin writes messages of love in neon, Shezad Dawood sets Arabic words in neon amid trees, while Martin Creed has a neon slogan on the front of the Tate Britain right now: “Everything is going to be alright.“ Other over-used minimalist forms include the grid, the series, mirrors and the cube or geometric solid. In painting, the brushstroke-with-drips has become a similarly omnipresent device.
The ascendency of the formula has had further consequences. Thirty years ago, an artist developed his or her own style over the course of a career. Now, too many artists construct their oeuvres by selecting styles from modernism, to which they can add their own tweaks and twists. Once again, Hirst is a good example, with his own takes on abstract painting, vitrines and readymades, grids and the aforementioned photorealism. The artist’s signature style may become a branded look whose “development” means its application to diverse subjects. The “style” of Subodh Gupta is Indian cooking utensils. He began by laying out his tiffin pots and pans in sleek minimalist rows on shelves, then welded them in dynamic loops and used them, like Lego, to make enormous skulls and the mushroom cloud of a nuclear explosion.
Unsurprisingly – logically, even – near-plagiarism is rife and little remarked-on within this art culture. The most extreme example I have seen in recent times is Ai Weiwei’s huge bicycle sculpture Forever Bicycles (2003), where the concept is virtually indistinguishable, except in its scale, from Gabriel Orozco’s 1994 Four Bicycles (There Is Always One Direction).
An array of phoney art theories, grouped under the idea of postmodernism, have evolved to mask this process. In the age of postmodernism, we are told, originality is over, appropriation is in, style is dead, pluralism is the order of the day. Yet this is true of the end-phase for any great movement. Under mannerism, quotation from previous masters replaced invention, and realism was transposed into decoration. Typically, the rippling musculature that Michelangelo and Leonardo studied from live models and dissections now became a dappled pattern of ripples on the surface of bodies.
2. Narcissism
Quotation leads us into the second disappointing characteristic of our art: its narcissism and self-advertisement. Later 19th-century neoclassicism was a hermetic art about art – Bouguereau paintings were full of figures lifted from Michelangelo and Botticelli, positioned in an idealised classical world whose sources lay entirely in the realm of art and archaeology. Similarly, far too much contemporary art today is about art. In Turner Prize-winner Mark Leckey’s Made in ’Eaven (2004), the camera rotates around a sculpture of Jeff Koon’s shiny Rabbit (1986), capturing the reflections of Leckey’s apartment in the sculpture. The graffiti artist Banksy has made portraits of Kate Moss in the style of Warhol’s Marilyn and his Campbell’s Soup Cans spraycan stencil. The American-born, London-based artist Peter Coffin has made a series of freestanding silhouettes that reproduce in 2D the outlines of works by Alberto Giacometti, Max Ernst, Jean Dubuffet, Robert Indiana, Yves Klein and Jeff Koons. The list goes on.
The proliferation of the readymade has played its own part in this self-absorption. In the hands of Marcel Duchamp, Man Ray and Joseph Beuys, the readymade was a means of redefining the creation and perception of the work of art. An object could be used to subvert fundamental definitions of art (Duchamp’s famous urinal), explore the unconscious (Man Ray) or be deployed for symbolic purposes (Beuys).
Today, however, the readymade becomes an expression of the view that all human experience can become “art” the moment an artist displays it as such. Rirkrit Tiravanija puts a reconstruction of his apartment in a gallery; Richard Prince photographs cigarette adverts and frames them; Carsten Höller builds big theme-park-style slides in Tate Modern. Despite postmodernist pledges to debunk the mythology of the artist, artists appear to me to have become more mythologised than ever thanks to this kind of imperial ambition.
3. Sentiment
The shininess of art today – the commercialism of contemporary artists, the celebratory tone and mass production of work – are legitimated by curator-critics as a reaction against the drily intellectual years of conceptualism, when art was a scribble on a piece of graph paper. But what a small and conservative act of rebellion this glossiness is. Art has become small, superficial and self-indulgent in its emotional range: sentimental rather than truly intellectual or moving.
The styles of minimalism and conceptualism, for instance, originally served the purpose of expanding the definition of the art object: they sought to overcome sculptural and pictorial conventions and to explore visual perception. A sculpture could be laid out on the floor, like Carl Andre’s bricks. It could express the simplest empty spaces, like Donald Judd’s boxes, or scare you with its apparent precariousness, like Richard Serra’s sheets of steel. An abstract monochrome painting, like those of Ellsworth Kelly, would overturn centuries of assumptions by discarding the frame or setting the picture at a diagonal angle.
Now, these styles are applied to sentimental ends. Like rococo’s pastoral scenes, Hirst’s monochrome butterfly paintings purvey a pretty and frivolous aesthetic. His Modern Medicine series, of prescription drugs in cabinets, presents contemporary versions of the paintings of the muses to be found in the salons – vague paeans to the power of art. Tracey Emin’s casts of children’s mittens and coats, exhibited in public locations at the 2008 Folkestone Triennial, Takashi Murakami’s cute Japanese cartoon characters, and Jeff Koons’s enormous balloon dogs operate in the same dewy-eyed register as Bouguereau’s images of children nursed by their mothers and surrounded by cherubs. Once again, these works of art are not necessarily “bad” – neither are the paintings of Bouguereau and Boucher – but they are kitsch.
4. Cynicism
Contemporary artists and their curators and theorists concede many of these faults, but invoke in their defence a critical attitude towards their material. Yes, Koons’s shiny balloon dog is kitsch – but it thereby subverts hierarchies of taste in art. Yes, Hirst’s gold-plated cabinets containing grids of industrial diamonds are glossily vacuous, but they are a critique of the society that admires them. Other artists have made works about their own shortcomings. One of Maurizio Cattelan’s brilliant early works, in 1993, was the installation of a live donkey and a chandelier in a New York gallery, to thematise his inability to come up with a good idea. The German artist Martin Kippenberger (1953-97) spent much of his (now acclaimed) career making art that described his frustrating quest to make important works of art. A surprisingly honest sense of failure, hopelessness and a bankruptcy of ideas are fundamental components of this end-phase of modernism.
Rococo and academicism also witnessed this kind of confessionalism. One of Boucher’s better paintings is of his most important patron, Madame de Pompadour at her Toilette (1756). The mistress of Louis XV sits in front of her mirror applying the white powder and rouge that was de rigueur at court. But this is not just a court portrait. Boucher was often criticised for painting women who had already “painted“ themselves with make-up and for his use of unnatural pinks and violets. In this work, however, he embraces this critique by painting the making-up. In a further twist, Madame de Pompadour is depicted looking at her reflection, and holding her powder brush as if she is an artist painting a self-portrait. Here is art celebrating its own superficiality. In doing so, it absorbs any criticism made against it, like Warhol’s celebrities – or Hirst’s Golden Calf, which ironises the adulation and criticism his art receives.
Whose reputation will survive?
Shortly after the end of the 19th century, the market in academic painting collapsed. Instead of commanding thousands of pounds (the equivalent of millions today) works could be bought for a couple of hundred. Some collectors had already turned to the “alternative” art scene of the day – Édouard Manet, Gustave Courbet, Edgar Degas and the impressionists. The work of these artists was exhibited and collected at the time – if not on the same scale or accompanied by the same hype as the salon artists. But unlike the salon artists, the reputations of these “alternative” artists survive to this day.
There have been inspired and important artists at work during the last ten years, just as there were in the late 19th century. But in order clearly to see what is in front of our eyes, we must acknowledge that much of the last decade’s most famous work has been unimaginative, repetitious, formulaic, cynical, mercenary. Why wait for future generations to dismiss this art of celebrity, grandiosity and big money? To paraphrase Trotsky, let us turn to these artists, their billionaire patrons and toadying curators and say: “You are pitiful, isolated individuals. You are bankrupts. Your role is played out. Go where you belong from now on – into the dustbin of art history!”
Wiederabdruck
Dieser Text erschien zuerst online unter: PROSPECT MAGAZINE,
http://www.prospectmagazine.co.uk/magazine/why-is-modern-art-so-bad/
[06.06.2013].
Wiederabdruck
Dieser Text erschien zu erst in: Besand, Anja (Hrsg.): Politik trifft Kunst. Zum Verhältnis von politischer und kultureller Bildung, Bundeszentrale für politische Bildung, Bonn 2012, S. 83–92.
Wiederabdruck
Dieser Text ist die gekürzte Fassung des Vorworts in: Ernst Bloch: Das Prinzip Hoffnung; Erster Band; Suhrkamp; Frankfurt a. M., 1959.